Shot over a week in multiple locations across Madeira, this high-energy outdoor campaign highlighting Dewalt’s power and durability in real-world landscaping scenarios.

Costumes and props were carefully distressed to ensure an authentic, lived-in look. In post-production, extensive work went into sound design to enhance impact, along with a precise color change of a van from red to black to avoid competitor branding.

The final deliverables included a series of edits in various formats and durations, maximizing reach and engagement.